sjoerd@idea8.be
sjoerd@idea8.be
Available for hire
I design digital products with enterprises and scale-ups since 2016.
I design digital products with enterprises and scale-ups since 2016.
I design digital products with enterprises and scale-ups since 2016.
I design digital products with enterprises and scale-ups since 2016.
Hi! I'm Sjoerd Faesen. I'm a Senior/Lead UX obsessed with designing complex software that gives people superpowers. I love picking users' brains, systems thinking and AI-driven simplicity.
Hi! I'm Sjoerd Faesen. I'm a Senior/Lead UX obsessed with designing complex software that gives people superpowers. I love picking users' brains, systems thinking and AI-driven simplicity.
Hi! I'm Sjoerd Faesen. I'm a Senior/Lead UX obsessed with designing complex software that gives people superpowers. I love picking users' brains, systems thinking and AI-driven simplicity.
sjoerd@idea8.be
sjoerd@idea8.be
3 ways I can help you
What I do
UX design
UX design
UI design
UI design
UX Research
UX Research
UX strategy
UX strategy
Service design
Service design
Design systems
Design systems
Mobile app design
Mobile app design
Web design
Web design
SaaS design
SaaS design
Generative AI
Generative AI
Prompt engineering
Prompt engineering
AI image generating
AI image generating
Agentic AI
Agentic AI
HTML/CSS
HTML/CSS
Tools which I use on a daily basis
Tools which I use on a daily basis
Tools which I use on a daily basis
Selected work
Selected work
Wolters Kluwer's SaaS accounting platform (B2B)
To meet the evolving needs of accountants and SMEs, I helped shape the UX for My.Adsolut.com. By simplifying complex workflows and enabling real-time collaboration, we transformed legacy desktop experiences into one seamless, cloud-based solution.
UX Strategy
UX Research
Design Systems
UX Team Lead
SaaS Design
5k+
customers migrated in 6 months on My.Adolut.com
350+
new customers in 6 months
View Project

B2B SaaS for Wolters Kluwer Tax & Accounting Belgium
To meet the evolving needs of accountants and SMEs, I helped shape the UX for My.Adsolut.com. By simplifying complex workflows and enabling real-time collaboration, we transformed legacy desktop experiences into one seamless, cloud-based solution.
UX Strategy
UX Research
Design Systems
UX Team Lead
SaaS Design
5k+
customers migrated in 6 months on My.Adolut.com
350+
new customers in 6 months
View Project

Wolters Kluwer's SaaS accounting platform (B2B)
A shift from on-premise to SaaS.
5k+
customers in 6 months on Adolut.com
350+
new customers in 6 months

UX Strategy
UX Research
Design Systems
UX Team Lead
SaaS Design
View Project
Wolters Kluwer's SaaS accounting platform (B2B)
To meet the evolving needs of accountants and SMEs, I helped shape the UX for My.Adsolut.com. By simplifying complex workflows and enabling real-time collaboration, we transformed legacy desktop experiences into one seamless, cloud-based solution.
5k+
customers migrated in 6 months on My.Adolut.com
350+
new customers in 6 months

UX Strategy
UX Research
Design Systems
UX Team Lead
SaaS Design
View Project
KBC's mobile banking app (B2C)
Helping KBC enter new markets (digital-only) by designing a B2C Mobile Banking app. By translating complex financial decisions into intuitive user journeys, we bridged customer needs with strict regulatory requirements, creating a seamless path to homeownership without a single branch visit in the Dutch market.
UX Strategy
UX Research
Mobile App Design
Design Systems
100%
digital-only market entry
8,5/10
usability test rating
COMING SOON
KBC's mobile banking app (B2C)
Helping KBC enter new markets (digital-only) by designing a B2C Mobile Banking app. By translating complex financial decisions into intuitive user journeys, we bridged customer needs with strict regulatory requirements, creating a seamless path to homeownership without a single branch visit in the Dutch market.
100%
digital-only market entry
8,5/10
usability test rating
UX Strategy
UX Research
Mobile App Design
Design Systems
COMING SOON
KBC's mobile banking app (B2C)
Helping KBC enter new markets (digital-only) by designing a B2C Mobile Banking app. By translating complex financial decisions into intuitive user journeys, we bridged customer needs with strict regulatory requirements, creating a seamless path to homeownership without a single branch visit in the Dutch market.
100%
digital-only market entry
8,5/10
usability test rating
UX Strategy
UX Research
Mobile App Design
Design Systems
COMING SOON
Nokia's mobile learning App (B2B and internal)
I crafted Nokia's global learning platform with intuitive design that enhances content discovery. By organizing around learning journeys rather than hierarchies, we created a mobile experience integrating traditional content with AR/VR training.
UX Strategy
UX Research
Mobile App Design
AR/VR Design
LMS Design
40k+
employees and partners supported
2M+
learning hours per year
COMING SOON

Nokia's mobile learning App (B2B and internal)
I crafted Nokia's global learning platform with intuitive design that enhances content discovery. By organizing around learning journeys rather than hierarchies, we created a mobile experience integrating traditional content with AR/VR training.
40k+
employees and partners supported
2M+
learning hours per year

UX Strategy
UX Research
Mobile App Design
AR/VR Design
LMS Design
COMING SOON
Nokia's mobile learning App (B2B and internal)
I crafted Nokia's global learning platform with intuitive design that enhances content discovery. By organizing around learning journeys rather than hierarchies, we created a mobile experience integrating traditional content with AR/VR training.
40k+
employees and partners supported
2M+
learning hours per year

UX Strategy
UX Research
Mobile App Design
AR/VR Design
LMS Design
COMING SOON
Anchr’s SaaS case management platform
I redesigned Anchr’s case management platform to make complex modeling faster and easier. By aligning the UX with how analysts actually work, we reduced setup time and helped clients manage cases more independently.
UX Strategy
UX Research
SaaS Design
UI Kit Design
9/10
average usability test rating
250k+
client cases processed per year
COMING SOON

Anchr’s SaaS case management platform
I redesigned Anchr’s case management platform to make complex modeling faster and easier. By aligning the UX with how analysts actually work, we reduced setup time and helped clients manage cases more independently.
9/10
average usability test rating
250k+
client cases processed per year

UX Strategy
UX Research
SaaS Design
UI Kit Design
COMING SOON
These other case studies are hosted on my old website. This new website will be updated soon. Thanks!
Reviews
Reviews
While most of my client reviews are NDA-protected (because, you know, top-secret white label stuff), I managed to sneak in a few favourites from my previous partners.
"I got to know Sjoerd @Nokia and he is very knowledgeable about AR , VR and mobile applications. He is an innovative person with a lot of ux expertise. Also in the team he was working in he showed himself as a great teamplayer, being open to suggestions/ideas from other persons, but also helpful to the teammembers."
Gaston Thomissen
Advanced Procurement Manager, Nokia
“We had the pleasure of working with Sjoerd Faesen as a UX/UI designer. He stood out for his creativity, user focus, and strong collaboration. In one project, he significantly improved the user experience of our learning platform, making it more intuitive, modern, and efficient. Thanks to his initiative and expertise, the product became a real success. I highly recommend Sjoerd.”
Frank Vercamme
Manager Learning Innovation and Methodologies, Nokia
"It was great to have Sjoerd as a UX Lead in our UX team at Wolters Kluwer. Sjoerd quickly grasped the complexity of our applications. He was always approachable for some valuable feedback on my projects and was very open for feedback himself. His experience with design systems for large organizations was of great value. He managed to keep the user experience top of mind in the challenging hybrid environment with on premise and cloud tools."
Karen De Hertogh
UX Engineer, Wolters Kluwer
“Sjoerd's work on our new cloud platform, Adsolut.com, was exceptional. He was able to turn our vision into a reality that exceeded our expectations. Sjoerd's attention to detail and dedication to creating a seamless user experience has greatly improved our customer satisfaction.”
Bart Elen
Product Owner Cloud Software Management, Wolters Kluwer
“Creative, engaging, and analytical. Thoughtful and experienced leaders in UX design, Research, and Innovation. Sjoerd is a high-performing designer, with high customer focus and delivery of business objectives.”
Vikenti Kumanikin
Associate Director Technology, Wolters Kluwer
“We needed to redesign our application due to complaints about its non-intuitive workflow. Collaborating with Sjoerd revealed his skill, dedication, and meticulous attention to detail. This thoroughness improved the ux and contributed to innovative solutions for AR and VR projects.”
Erik Kluijtmans
Product Owner R&D, Nokia
“By backing up his important decisions with customer insights, Sjoerd consistently achieved excellent results. He was fully committed and quickly assimilated into the KBC Design Language. ”
Nelleke Van de Velde
Business Development, KBC
About me
I'm a Dutch multi-disciplinary freelance product designer with over 10 years of experience based in Lanaken, Belgium. I worked as Senior/Lead UX roles in complex projects for KBC, Wolters Kluwer, Nokia, Ordina, and a bunch of others that aren’t as commonly known but have all been worthwhile endeavours. I helped clients in banking, accounting, and SaaS build smarter digital products and improve their design processes.
I am driven by curiosity and my mission to design empathetic and smarter products that balance user experience and business impact. I love simplifying complexity, thinking in systems, exploring how AI can make tools more intuitive and impactful, and mentoring others.
In my downtime, I enjoy chasing my kids around, padel, exploring new destinations, and if there 5 minutes left in a week; watching new Star Wars shows.
I'm a Dutch multi-disciplinary freelance product designer with over 10 years of experience based in Lanaken, Belgium. I worked as Senior/Lead UX roles in complex projects for KBC, Wolters Kluwer, Nokia, Ordina, and a bunch of others that aren’t as commonly known but have all been worthwhile endeavours. I helped clients in banking, accounting, and SaaS build smarter digital products and improve their design processes.
I'm a Dutch multi-disciplinary freelance product designer with over 10 years of experience based in Lanaken, Belgium. I worked as Senior/Lead UX roles in complex projects for KBC, Wolters Kluwer, Nokia, Ordina, and a bunch of others that aren’t as commonly known but have all been worthwhile endeavours. I helped clients in banking, accounting, and SaaS build smarter digital products and improve their design processes.
I am driven by curiosity and my mission to design empathetic and smarter products that balance user experience and business impact. I love simplifying complexity, thinking in systems, exploring how AI can make tools more intuitive and impactful, and mentoring others.
In my downtime, I enjoy chasing my kids around, padel, exploring new destinations, and if there 5 minutes left in a week; playing old video games.
I am driven by curiosity and my mission to design empathetic and smarter products that balance user experience and business impact. I love simplifying complexity, thinking in systems, exploring how AI can make tools more intuitive and impactful, and mentoring others.
In my downtime, I enjoy chasing my kids around, padel, exploring new destinations, and if there's 5 minutes left in a week; playing old video games.



What I look like on a good day.
9+
years of working with both Fortune500 brands & small, agile startups.












50+
50+
projects completed in Fintech, Telco, Medical, Public & more.
Award-winning
Award-winning
apps and platforms used by 2M+ users.








4,5/5+
4,5/5+
rated on average by previous clients.

Sjoerd Faesen - Senior/Lead UX Designer
10 years of UX design experience on your side
sjoerd@idea8.be

Sjoerd Faesen
Senior/Lead UX Designer
10 years of UX design experience on your side
sjoerd@idea8.be

Sjoerd Faesen - Senior/Lead UX Designer
10 years of UX design experience on your side
sjoerd@idea8.be

Sjoerd Faesen
Senior/Lead UX Designer
10 years of UX design experience on your side
sjoerd@idea8.be